The CEO of Meta, Mark Zuckerberg, and other senior workers spend the majority of their time working on artificial intelligence (AI), according to the company’s CTO, Andrew Bosworth. Artifical Intelligence is anticipating having a significant impact on the Metaverse’s advertising sector, even though part of its efforts will contribute to its expansion. According to Bosworth, Meta hopes to eventually incorporate AI technology into all of its products and services, including Facebook and Instagram.
According to the CTO, top executives at Meta spend most of their time working with AI.
The development of artificial intelligence (AI) is a top priority for Meta, the business that owns Facebook and Instagram, according to an interview with Nikkei Asia by the chief technology officer (CTO) of the organization, Andrew Bosworth. Bosworth claimed that top Meta officials like CEO Mark Zuckerberg and Chief Product Officer Chris Cox spend the majority of their time working on artificial intelligence, with some of the work possibly having a positive impact on the metaverse in the virtual world that the company is creating.
In February, Meta announced the formation of a product group focused on generative AI, a new set of machine learning techniques that enable computers to generate text, draw pictures, and create other forms of media that resemble human output. The company also introduced LLaMa, its large language model, which, like competing AI models, is capable of answering questions and summarizing documents. Large language models power applications such as OpenAI’s ChatGPT, Microsoft Bing AI, and Google’s Bard.
Meta’s Reality Labs division, which oversees the company’s metaverse technologies and projects, incurred a $13.72 billion loss in 2022. Nevertheless, digital advertising accounts for the bulk of Meta’s revenue, with the company reporting $116.61 billion in revenue in 2022.
Bosworth anticipates that the company will unveil some commercial applications using AI this year that could assist the company’s profit-driving ad business. For example, companies could use AI to create ads by generating several images that are suitable for different audiences instead of relying on a single-image advertising campaign.
Meta could also leverage AI in the metaverse. Bosworth believes that “in the future, you might be able to just describe the world you want to create and have the large language model generate that world for you.” As a result, content creation would be more accessible to more people.
Meta intends to apply its AI technology to all its services and products, including Facebook and Instagram, as it seeks to leverage the power of AI to enhance its offerings.
Meta did not respond to requests for comment.